Global Oil
Logo design and branding for a regional fuel distributor
- Client: Global Oil, a regional fuel distributor with 40 stations
- Services: Logo design, corporate identity, brand book
- Timeline: 10 weeks
The brief
Global Oil bought and rebranded 40 stations after a merger. It needed one mark that worked on tall pump-side signs, fleet decals and a business card, plus a clear system that station managers could apply without a designer.
Our solution
- A drop-and-ring logo mark that stays readable at small sizes
- A deep blue and white colour system with one bright accent
- Stationery set: letterhead, envelopes and cards, supplied as print-ready templates
- A 42-page brand book with logo rules, colour codes and sign templates
Results
- Signage roll-out finished at all 40 stations in 9 weeks
- Local printers reused the brand book files for every order
- In a customer survey, 71% of drivers recognised the new mark within 60 days