Libella Bottlers
Product website and social media for a tea drinks brand
- Client: Libella Bottlers, maker of fresh tea drinks sold in supermarkets
- Services: Web design, flavour finder, social media plan
- Timeline: 8 weeks
The brief
Libella needed a product site that made its two core flavours, Black & Peach and Black & Lemon, easy to find and easy to buy. Shoppers also asked which drink suited their taste, and the brand had no content plan for social media.
Our solution
- Bold colour blocks on the site that repeat the colours of the bottle labels
- A flavour finder: visitors pick a taste and see matching drinks and stores
- A three-month social media plan with recipe posts and short product clips
- A store locator built from the retailer list the client already had
Results
- Site visits rose 38% in the first quarter after launch
- 22% of visitors used the flavour finder
- Social media following grew from 4,100 to 11,800 in three months