Sky Fitness
Brand identity, responsive website and paid ads for a gym
- Client: Sky Fitness, a gym offering personal training and group classes
- Services: Brand identity, web design, paid search and display ads
- Timeline: 10 weeks
The brief
Sky Fitness wanted a brand that felt energetic without looking crowded, and a website where members could book classes without calling the front desk. The gym also needed new members from search and local ads.
Our solution
- A dark base with bright accents, bold type and training photography
- A responsive website with an online class booking calendar
- Paid search and display campaigns that send visitors straight to the booking page
Results
- Online class bookings rose 54% in the three months after launch
- Cost per booking from ads: $2.80
- New membership sign-ups rose 27% over the same period